MMIA Group

Hi! I have worked with several platforms that used AI clothes changer or similar solutions, and I can share my experience. First, it is worth understanding that AI for virtual fitting is not just a “picture” of clothes on a model, but a rather complex system that analyzes the user's body parameters, the type of fabric, and even the behavior of the fabric in different conditions. Of course, such systems are still far from perfect, but their accuracy has increased significantly in recent years. The main advantage of such technologies is that they solve the key problem of online trading: the inability to try on an item before buying. When people cannot try on an item, they often return it because it does not fit or does not look as expected. Virtual fitting allows you to reduce the number of returns, which means that customer satisfaction increases. I know several large brands that have implemented AI platforms and noted a 20-30% decrease in returns, which significantly reduces logistics and return processing costs.